Sunday, 17 April 2016

Marimekko for Target goes live

So, I've been anticipating this 'event' for quite a while now. I'm a bit of a Marimekko addict, I must confess, so when I heard that Target was teaming up with them I was a wee bit excited!

Firstly, I asked Target Australia if they, too, would be joining with Marimekko, but their answer was no, they aren't affiliated with Target USA.

Darn, I thought .. followed by .. 'What kind soul do I know in the US, who'd allow me to ship to them?'

And so the countdown began..
I have to admit, I'm a little embarrassed to admit how prepared I was. Following the horror stories of the Lily Pullitzer X Target collab, I wasn't leaving anything to chance. I had my iPad clocks synchronized to New York, Los Angeles (and also Minnesota time - the HQ of Target) .. I told you I'd gone to embarrassing lengths!

Needless to say, just past midnight, L.A. time, it went live! At this point I think I may have yelped and was asked to calm down by other family members. :-)

I deftly swooped in, like a magpie claiming a shiny jewel and got my Marimekko picks.

It's all terribly capitalist, in hindsight, but it was all so much fun - the planning, the plotting. I loved it! So, thank you Target and thank you Marimekko!

What did I purchase?
I had to edit my cart ALOT due to having to ship anything I bought to Australia. I ended up with:

- The platter
- Two sets of tea towels 
- The bag
- The flip flops 

And just for fun I bought these Oh Joy band aids - so cute!

* all photos belong to
To shop the Marimekko for Target collection, visit

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